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Please feel free to use as your one stop COOL WATCH shop. We are also authorized dealers of all brands featured. Please Contact us if you have any questions. Check the "Shipping & Returns"  and "About Us" link for more info about our company.


Cancelled orders are subject to a 3.9% fee to cover credit card transaction fees & restocking.

ATM Ratings: Explained.

ATM or “atmospheres” is the amount of pressure a watch can withstand before leaking. A 3ATM watch will withstand pressures equivalent to about 30 meters, or 100ft under water. It is important to note that this is a measure of pressure NOT depth. For example, the pressure from the water coming from the shower hitting the seals of the watch is far greater than 3 atmospheres.

The following are “real world” examples of the water resistance of each rating:

3ATM - Water resistant to 30 meters (100 feet). Will withstand splashes of water or rain but should not be worn while showering swimming and diving.
5ATM - Water tested to 50 meters (165 feet). Suitable for showering or swimming in shallow water.
10ATM - Water tested to 100 meters (330 feet). Suitable for swimming and diving.